Tuesday, May 10, 2011

Want to get noticed? Start with Google...

Google is clearly one of the world leaders (if not the overwhelming favorite) internet search engine. Although it is increasing the diversification of its operations and services offered, the paradigm surrounding where it built its name is directly correlated to "googling", the act of looking something up online to find an answer. The secret to the company's success, however, is its complex Page Rank Algorithm that continues to properly rank links and sites specified to a users search. Thus, by understanding what Google is looking for, you can better understand how to get your online presence to the top of Google Ranks.

Thus, here's some insider tips from the professional Search Engine Optimization Gurus.
The actual Page Rank algorithm looks like this: PR(U) = (1-d) + d * sumV(PR(V)/N(V)). Here PR = Page Rank, U is the page we're looking at, d is a constant damping factor and V is a page that links to our page.
The basic premise that comes from this algorithm is:
When I link to your page, I'm casting a vote that your page is good and the more links (votes) that are received the better the page is.

I'm not the technician that really understands all of this stuff, but it's definitely something I'm going to study more throughout the summer as I take on a much larger national marketing campaign this summer. This is the tutorial I'm going to follow:

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