Here's the deal... business can be much more profitable by staying alert to trending technology and by using it to your advantage. I'm in an industry that capitalizes on the "wow" factor. Before and After photos can be mesmerizing sometimes to see the transformations in projects that we take on, some of them on a budget for only a couple hundred dollars to others that operate with a budget into the tens of thousands of dollars. More spectacular, however, is the power of a video.
The iFlip is a handheld camera unit that provides a great comparative advantage for small businesses in their immediate market if used properly. This can be a way to document not only production methods and services, but creates an incredible emotional development by allowing customers and potential consumers to really get a sense for who you are as the business owner. The range of the prices can be anywhere from $50 to over $1,000 for a high quality handheld camera, however, the technology now allows a purchase from $150 to $250 to suffice for amateur use. Personally, I invested in the iFlip to get a picture that was better than a grainy cell phone and that allowed me the capability to edit with home editing software.
Here's an example of how I used a handheld camera to portray a simple product I can offer to customers/family/friends and drive sales and profits
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