Apple is clearly a household name. It has transformed itself from a laggard in the desktop computer industry to a powerhouse with portable technology. Starting with the iPod, the innovation over the last decade has not only transformed the technology industry, but has overhauled lifestyles of millions of individuals. Myself? I've been more of an mp3 type guy. I had my first mp3 player in middle school that held about as many songs as a standard CD, the only cool thing was that every couple days I could reset the playlist to whatever "vibe" I was feeling (workout, hangout, impress girls with country music by pretending I'm a real fan). Regardless of what the studies show, it is even a predominant observation that once you experiment with your first Apple product, you're a lifer.
I've avoided making the transition to Apple products partly because of my comfort level with it's competitors, and partly out of principle because I HATE being a follower by hopping on the bandwagon. So, as everyone else buys iPads, I made a suitable investment into the Droid 2 and 10" HP touch screen laptop. This touch screen laptop was not only something to parade around with in my house, but it's 180 degree swivel screen presented a wonderful opportunity as a tool to use while on sales calls. Custom software and programs has allowed me to transform this laptop into a similar product as the iPad (or any other smartphone other than internet capabilities outside of wireless zones) as it closes shut and presents itself as a tablet. The slideshow application then allows me to scroll through examples and samples of products for potential clients in a professional and innovative manner to help stimulate emotions based on perceived value rather than some ill conceived, over assertive sales pitch based on verbal descriptions. We have been tracking the results of closed sales and the growth in business due to not only the increased perception of success our investment provides, but to the emotional presentation now associated with the photos and videos our touch screen laptop can portray. It's definitely interesting to see the comparable features on devices when biases for specific companies based on comfort levels are put to the side. It would be almost like a blind taste test to see if one product really is head and shoulders more favorable to a competitive product with similar features.

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